Social Science

COM 540 Final Project I Milestone Two Guidelines and Rubric As the second step toward the completion of Final Project I, you will develop a short paper that analyzes the confluence (coming together) of the personal and professional identity online. This milestone assignment will directly contribute to the successful completion of Final Project I, the brand identity paper. Your instructor will provide you with feedback so that any needed revisions can be incorporated into your final paper, which will be due in Module Six. Prompt: In this paper, you will build upon the research you conducted in the Module Three journal assignment on “best practices” for online branding. You will select at least two high-profile examples where personal and professional identities and brands have come into conflict in online media. Your paper should include:

 A discussion of the concept of an “authentic self” online and its relationship to professional identities, supported with research-based principles for each of the examples identified in the Module Three journal assignment

 A discussion of the ethical implications of the conflict that occurred in each example

 An explanation of whether or not you believe professional standards were adhered to in each situation

 A recommendation for improvements on how the individual(s) involved in each situation could have handled the conflict between their personal and professional identities more effectively

Guidelines for Submission: Your paper should be 3–5 pages in length, double-spaced, have one-inch margins, and use 12-point Times New Roman font and appropriate formatting for citations. Instructor Feedback: This activity uses an integrated rubric in Blackboard. Students can view instructor feedback in the Grade Center. For more information, review these instructions.

Critical Elements Proficient (100%) Needs Improvement (80%) Not Evident (0%) Value

Relationships Discusses the concept of an “authentic self” online and its relationship to professional identities, supporting discussion with research-based principles for each example

Discusses the concept of an “authentic self” online and its relationship to professional identities for each example, but discussion is cursory, contains inaccuracies, or is not supported with research-based principles

Does not discuss the concept of an “authentic self” online and its relationship to professional identities

22

Ethical Implications Discusses the ethical implications of the conflict in each example

Discusses the ethical implications of the conflict in each example, but discussion is cursory or contains inaccuracies

Does not discuss the ethical implications of the conflict in each example

22

Professional Standards Explains whether or not professional standards were adhered to in each situation

Explains whether or not professional standards were adhered to in each situation, but explanation is cursory or contains inaccuracies

Does not explain whether or not professional standards were adhered to in each situation

22

Individual(s) Involved Recommends improvements based on best practices for how the individual(s) involved in each situation could have handled the conflict between their personal and professional identities more effectively

Recommends improvements for how the individual(s) involved in each situation could have handled the conflict between their personal and professional identities more effectively, but recommendations are illogical or not based on best practices

Does not recommend improvements based on best practices for how the individual(s) involved in each situation could have handed the conflict between their personal and professional identities more effectively

22

Articulation of Response

Submission has no major errors related to citations, grammar, spelling, syntax, or organization

Submission has some errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas

Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas

12

Total 100%

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