Week 6 – Product Idea and Search Engines/Electronic Marketing
Students must support their discussion with at least 3 academically reviewed articles. (Wikipedia, Smallbusinesschron.com and other internet articles are not acceptable. Professor reviews the originality of all postings). Do not copy and paste.
After reviewing the assigned reading materials, complete the following activities:
1. Develop a product service idea.
A. Describe the product/service including the benefits of using the product/service
B. Discuss the potential customers for this product/service
2. Based on the nature of the product/service, recommend at least 3 possible ways to market the product electronically. Your suggestions must include at least one search engine. Describe your recommendations and discuss the advantages and disadvantages of each.
Complete your main post no later than Friday of week 6 (11:59pm EST). Please note that initial post not completed on the due date will receive zero grade.
Read and respond to at least two (2) of your classmates no later than Saturday 11:59pm EST of week 6. Please note that secondary post not completed on the due date will receive zero grade.
Below are additional suggestions on how to respond to your classmates’ discussions:
· Ask a probing question, substantiated with additional background information, evidence or research.
· Share an insight from having read your colleagues’ postings, synthesizing the information to provide new perspectives.
· Offer and support an alternative perspective using readings from the classroom or from your own research.
· Validate an idea with your own experience and additional research.
· Make a suggestion based on additional evidence drawn from readings or after synthesizing multiple postings.
· Expand on your colleagues’ postings by providing additional insights or contrasting perspectives based on readings and evidence.
Need To Reply For this response on this discussion Below as well adding some points who has already posted the discussion on the topic
Mobile mechanic services are basically mechanic services at your door step. If you have a mechanical problem with your vehicle, you can simply go online and order for a mechanic to help you fix the problem at your house/garage or at your specified location instead of you going to the auto shop.
It is not uncommon to see stranded vehicles on roadsides due to some mechanical issues. The cost of towing your vehicle to an auto shop can be very high, especially when you don’t have an insurance that covers such benefits. Mobile mechanic services intend to solve this problem by bring the help at your step. This way customers don’t have to wait long times at auto shop, they save time and money from not having to tow the car.
This service is open to all customers who use or own a car. The major target market lies in the demographical age distribution of 18-55 years. According to a market survey done by NPD (2013) – “Older car owners exhibit desirable maintenance behaviors.” Our primary market segment are customers who own older cars as they are more likely to require maintenance and repair services.
The best ways to promote the business would be through Social media, promotion at dealerships and auto events, Website SEO and SEM
Social Media – we all the impact social media has on today’s consumers, everything is discussed on social media – from reviews, ratings to experiences. Social media as become one of the strongest tools for marketing and promotions. According to Neti (2011) – “Companies in the west are investing increasingly in SMM to get in touch with their customers. They are indulging in constant interaction with their prospects to understand their needs 7 and hence make products better. It’s the best way to learn from your customers about their needs and your own shortcomings. However, SMM is a very personalized way of advertising and promotions can be targeted only to groups which are interested in a domain, quite unlike conventional advertising.” The major advantage is the fast pace at which the word about the new business/service would get out. A potential disadvantage could be, people often tend not to trust services listed on social media pages and could give bad reviews.
Promotions at Dealerships – Starting right at the source of your target market can be a very good marketing technique. Partnering with dealers and offering customers different deals and packages on services can be one way to promote. The major advantage would be the wide visibility to targeted market. A potential disadvantage would be customer’s reluctance to pay a bundled offer amount for a service they may or may not need.
Website SEO and SEM – In today’s environment if you are not present digitally you are unseen. Promoting your website can be difficult because of the numerous websites present in the market. Using search engine like Google can be tricky, you need to an efficient online marketing strategy. Search Engine Marketing can be very helpful tool and SEO forms a very important part of it. According to Spais (2010) – “Search engine marketing (SEM) and search engine optimization (SEO) are motivated towards transforming an object into a marketing result. SEM and SEO activities are determined by how semantic information can be retrieved from objects identified in an image and can be associated to search engines, while transformation of the object motivates the existence of the SEM and SEO activities. i There are no SEM and SEO activities without a marketing motive.”
The major advantage would be the ease with which a customer in need would be able to find the business/service. However, a disadvantage could be the vast majority of competition the services would open up to. Online businesses open very fast, if SEM is not carried out carefully and timely the ranking of the website can very easily be overpowered by the competitors.
By planning these three marketing activities in proper coordination, a significant impact can be made on the customers and build an image of the service in the market.
E-commerce is a transaction of purchasing or offering on the web. Electronic business draws ahead advances for example, such that mobile commerce, funds transfer, supply chain management, web marketing, internet transaction processing, electronic data interchange (EDI), stock administration systems, Also robotised information gathering frameworks.
Current electronic commerce trade regularly employments the reality totally Web for no less than person and only the transaction’s life cycle in spite of the fact that it might additionally utilisation other advances for example, email. Ordinary e-commerce transactions incorporate the buy of internet books (such as Amazon) Also music buys (music download in the type for advanced dissemination for example, iTunes Store), and to a lesquerella extent, customised/personalised on the web alcohol store stock benefits. There are three ranges for e-commerce: on the web retailing, electric markets, Furthermore web auctions. E-commerce is completely based on electronic business.
Describe the product/service including the benefits of using the product/service:
I would like to describe about the Big Basket and it’s importance in today’s generation. Big basket is India’s largest retail food and grocery store with over 18000 products and 1000 brands in the catalog to find everything which customers looking for. It includes A to Z products related to groceries. It allows the customer to take away from the drudgery of grocery shopping and give an easy and relaxed way for looking and shopping for groceries. By seating at one place we can fulfil all our basic needs in just one click.
No traffic jam problems, paying money for parking, waiting at billing counter, standing in long queues and carrying heavy bags get everything customer needs right at his doorsteps. Now a days shopping online is easy as each and every product on our weekly or monthly shopping list, is now available online at Big basket.com. By using Big basket we have huge benefits and these idea became very successful across India and it will be a good move if it expands in developed countries as well. Because these is exclusively hand picked to help customers and find the best quality available at the lowest prices. It sells fresh fruits and veggies, groceries and staples, beverages and eggs on daily basis.