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Question 8

 

1.

 

The original intent of brand expansion is to

 

Answer

 

 

 

Sponsor culture and be culture.

 

 

 

Nudge the hosting culture into the background and make the brand the star.

 

 

 

Work within the existing culture to create a stronger brand awareness.

 

 

 

All of the above.

 

 

 

None of the above.

 

Question 9

 

1.

 

________________ is the advertising industries established self-regulation organization.

 

Answer

 

 

 

The National Advertising Board of Governors.

 

 

 

The National Advertising Division of the Council of the Better Business Bureau.

 

 

 

The National Advertising Division of the Council on Advertising.

 

 

 

The National Advertising Division of the Council on Truth in Advertising.

 

Question 10

 

1.

 

The “dependence effect” is based on which proposition.

 

Answer

 

 

 

The urgency of wants diminishes appreciably as more are met.

 

 

 

The urgency of wants does not diminish appreciably as more are met.

 

 

 

The urgency of wants is a fixed idea in an individual’s own subconscious.

 

 

 

The urgency of wants focuses on what one consumer can get from another.

 

Question 11

 

1.

 

Of product promotion techniques, which is the most influential according to author Naomi Klein?

 

Answer

 

 

 

Advertising

 

 

 

Marketing

 

 

 

Branding

 

 

 

Word-of –mouth promotion

 

Question 12

 

1.

 

The FTC has tried to make consumer privacy a priority, by brining ______ spyware enforcement actions between 2005 and 2007.

 

Answer

 

 

 

10

 

 

 

25

 

 

 

11

 

 

 

18

 

Question 13

 

1.

 

The main purpose of the American Tort Reform Association is to.

 

Answer

 

 

 

Make tort litigation fairer for companies.

 

 

 

Make tort litigation less confusing

 

 

 

Restore balance to the civil justice system.

 

 

 

Both A and C

 

 

 

Both B and C

 

Question 14

 

1.

 

The most notable exception to caveat emptor was for

 

Answer

 

 

 

Food

 

 

 

Automobiles

 

 

 

Clothing

 

 

 

Shoes

 

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