The original intent of brand expansion is to
Sponsor culture and be culture.
Nudge the hosting culture into the background and make the brand the star.
Work within the existing culture to create a stronger brand awareness.
All of the above.
None of the above.
________________ is the advertising industries established self-regulation organization.
The National Advertising Board of Governors.
The National Advertising Division of the Council of the Better Business Bureau.
The National Advertising Division of the Council on Advertising.
The National Advertising Division of the Council on Truth in Advertising.
The “dependence effect” is based on which proposition.
The urgency of wants diminishes appreciably as more are met.
The urgency of wants does not diminish appreciably as more are met.
The urgency of wants is a fixed idea in an individual’s own subconscious.
The urgency of wants focuses on what one consumer can get from another.
Of product promotion techniques, which is the most influential according to author Naomi Klein?
Word-of –mouth promotion
The FTC has tried to make consumer privacy a priority, by brining ______ spyware enforcement actions between 2005 and 2007.
The main purpose of the American Tort Reform Association is to.
Make tort litigation fairer for companies.
Make tort litigation less confusing
Restore balance to the civil justice system.
Both A and C
Both B and C
The most notable exception to caveat emptor was for