Jane doe

Columbia Southern University

Google Innovations

Table of Contents

Google Home

R&D: Lead Users and Market Research

Culture and Structure Supporting Innovation

Google Home Inspired Inventions

Analysis of Future Innovations

Google Innovation SWOT Analysis

Google Invention SWOT Analysis


Five Year Product Demand


Google Home Description

Voice-Activated Speaker (Google, 2017)

Uses Google Assistant

Connects to Wi-Fi

Answers questions

Task management

Day planner

Controls systems in home

Interacts with Smart devices

Plays music

Plays movies

Plays games

Google Home (Sofge, 2017)

R&D: Lead Users & Market Research

Lead Users

Help discover market needs (Zenios, 2016)

Identify product usability during development

Help pinpoint needed and useful product features

Input decreases time from development to market

Market Research

Recognize consumer expectations (Kubyshyna & Soltsev, 2007)

Detect changes in consumer behaviors to answer new needs

Identify target market and trends

Pinpoint competitor products

Google Home

(Google, 2017)

Structure and Culture Supporting Innovation


Multidivisional (Cosper, 2017)





Built in organizations vision, goals and objectives

Employee empowerment (Trung, Nghi, Soldier, Hoi & Kim, 2014)

Support, incentive and reward from management

Available resources

Innovation-friendly organization (Kotelnikov, 2017)

Google Home Inspired Inventions

Chatbots and Virtual Assistants (Brandon, 2016)

Possibly replace use and creation of apps

Order food from restaurants

Discuss auto repair

Schedule lawn service

Selecting college courses

New product feedback

Assistant with matching attire

Chatbots vs. Apps

(, 2017)

Analysis of Future Innovations

Google Home Innovations

Needs more third party integration (McGrath, 2016)

Ability to personalize multiple accounts

Create appointments

Make to-do lists

Widen platform capability

Crossroad between exploration and innovation

(Schmidt, 2011)

Google Innovation SWOT Analysis

Strengths Strong brand Global industry leader in search engines Robust presence in web advertisement Weaknesses Low in-app presence Limited platform capability, Google Home Extreme reliance on advertising revenue (“Google Inc. SWOT Analysis,” 2015)
Opportunities Thriving home connectivity market New product innovation, Google home Increased android mobile and tablet demand Threats Strong competition, Amazon Open litigations

Google Invention SWOT Analysis

Strengths Strong brand Global industry leader in search engines Customer loyalty Weaknesses High reliance on advertising revenue Deficient in next generation device compatibility (Management Study Guide, 2017)
Opportunities Strong connected home demand forecast New product invention: Chatbot & stand alone Google Assistant Increased android mobile and tablet demand Ability to acquire smaller entities Threats Strong competition Open litigations


Types of Benchmarking


Compares performance of one function to direct competitors (Gift, 1996)


Examines methods and processes used outside of related industry

Potential Problems

Calibrating to a sub-par organization

Selecting wrong project and data (Gift, 1996)

Misinterpreting collected data

Amazon Tap

(Amazon, n.d.)

Five Year Product Demand

Connect-Home Devices Industry

Growth of a compound annual rate of 67% (Danova, 2015)

Ships of 1.8 billion units

Drive revenue to reach $490 billion

Increase consumer demand for home-energy equipment

Demand for Google Home will increase

Consumer awareness

Product enhancement through innovation

Sustain competitive market price


Google diversified into strong industry of connected home technology

Focus on Google Home innovations

Be a leader in presenting Chatbot and Google Assistant to market

Increase compatibility with next-generation devices

Overall, well-positioned to increase revenue and remain a industry leader


Amazon. (n.d.). Amazon Tap – portable bluetooth speaker – Alexa-enabled [Image]. Retrieved from

Brandon, J. (2016). Google Home, Amazon Echo, Alexa, and the future of all business. Retrieved from all-business.html

Cosper, A. (2017). Innovative organizational structure. Retrieved from

Danova, T. (2015). The connected-home report: Forecasts and growth trends for one of the top ‘Internet of Things’ markets. Retrieved from forecasts-and-growth-2014-9

Gift, R. G. (1996). Benchmarking. Today’s Management Methods, 245-261. Retrieved from r?sid=902d7011-6a22-4e8c-9a38-4c4f9644979 d%40sessionmgr120&vid=5&hid=123


Google. (2017). Made by Google [Image]. Retrieved from

Google Inc. SWOT Analysis. (2015). MarketLine, 1-10. Retrieved from http://web. id=52de7b60-d3a0-4a01-8bbe-97061ab16f19%40sessionmgr120 (2017). Chatbots vs apps: The final frontier – Chatbots Magazine [Image]. Retrieved from

Kotelnikov, V. (2017). Innovation-friendly organization [Image]. Retrieved from http://www.1000

Kubyshyna, N., & Soltsev, S. (2007). Marketing researches of new product of industrial enterprises. Economics & Management, 404-409. Retrieved from http://web.a.ebs sid=c30d7626-5f09-42ae-a289-989de4d3ae5a%40sessionmgr4010&vid= 16&hid=4109

McGrath, J. (2016). Google Home review. Retrieved from reviews/google-home-review/


Management Study Guide. (2017). SWOT analysis of Google. Retrieved from

Schmidt, M. (2011). Exploration-innovation [Image]. Retrieved from

Sofge, E. (2017). Google Home [Image]. Retrieved from articles/72- hours-with-google-home-w460886

Trung, N., Nghi, P., Soldier, L., Hoi, T., & Kim, W. (2014). Leadership, resource and organizational

innovation: Findings from state and non-state enterprises. International Journal of Innovation Management, 18(5). Retrieved from pdfviewer?sid=0d3107a5-482a-4075-a2fa 6bf5999e142a%40sessionmgr4010& vid=15&hid=4206

Zenios, S. (2016). Critical questions when launching innovation. IESE Insight, 2016(30), 55-61.

Retrieved from 6bcd21203ef 9%40sessionmgr107&vid=11&hid=123

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