| MGMT20143: Assessment 1 Marking Rubric |
| Weighting |
Fail-III |
Fail-II |
Fail-I |
Pass |
Credit |
Distinction |
High Distinction |
| Context (10%): Provide a succinct description of the business, the industry in which it operates, the market or markets it serves, and the products and services it provides. |
10% |
No explanation of the business or its context |
Very limited explanation of the business or its context |
Poor or limited explanation of the business or its context |
A basic explanation of the business and its context |
A credible explanation of the business and its context |
Very sound and succinct explanation of the business and its context |
Exemplary and succinct explanation of the business and its context |
| Deconstruct their BM (20%): Deconstruct the business model of the selected business using the nine building blocks in Osterwalder & Pigneur’s canvas |
20% |
No useful deconstruction of the BM |
Very limited deconstriuction of the BM |
Poor or limited deconstruction of the BM |
Basic deconstruction of the BM |
A credible deconstruction of the BM |
Very sound and thoughtful deconstruction of the business model |
Exemplary and highly insightful deconstruction of the BM |
| Interrelationships (20%): Explain the key interrelationships that exist across the nine building blocks in the BM |
20% |
No explanation and discussion of the interrelationships across the nine building blocks in the BM |
Very limited explanation and discussion of the interrelationships across the nine building blocks in the BM |
Poor or limited explanation and discussion of the interrelationships across the nine building blocks in the BM |
Basic explanation and discussion of the interrelationships across the nine building blocks in the BM |
A credible explanation and discussion of the interrelationships across the nine building blocks in the BM |
Very good explanation and discussion of the interrelationships across the nine building blocks in the BM |
Exemplary and detailed explanation and discussion of the interrelationships across the nine building blocks in the BM |
| Critical Success Factors (10%): Identify and discuss the critical success factors the business must get right to achieve sustainable success |
10% |
No identification or discussion of the critical success factors the business must get right to achieve sustainable success |
Very limited identification or discussion of the critical success factors the business must get right to achieve sustainable success |
Poor or limited identification and discussion of any of the critical success factors the business must get right to achieve sustainable success |
Rudimentary identification and basic discussion of the critical success factors the business must get right to achieve sustainable success |
A credible identification and satisfactory discussion of the critical success factors the business must get right to achieve sustainable success |
Very good identification and detailed discussion of the critical success factors the business must get right to achieve sustainable success |
Exemplary identification and very detailed discussion of the critical success factors the business must get right to achieve sustainable success |
| Downside Risk (10%): Evaluate what factors might impact the success of the business model |
10% |
No evaluation of factors that might impact the success of the business model |
Very limited evauation of factors that might impact the success of the business model |
Poor or limited evauation of factors that might impact the success of the business model |
Basic evauation of factors that might impact the success of the business model |
A credible evauation of factors that might impact the success of the business model |
Very good evauation of factors that might impact the success of the business model |
Exemplary and detailed evauation of factors that might impact the success of the business model |
| Recommended changes to BM (20%): Discuss the changes you would make to the business model if this was your business. |
20% |
No or limited identification and examination of key changes you would make to improve the business. |
Very limited identification and examination of key changes you would make to improve the business. |
Poor or limited identification and examination of key changes you would make to improve the business. |
Quite basic identification and limited examination of key changes you would make to improve the business. |
Reasonable identification and examination of key changes you would make to improve the business. |
Very sound identification and examination of key changes you would make to improve the business. |
Exemplary identification and examination of key changes you would make to improve the business. |
| Quality of written submission (10%): Quality of writing, grammar, 6 peer-reviewed journals, APA referencing, following business report format. |
10% |
No assessment of tasks, no effort with business report format, frequent spelling and grammatical mistakes, insufficient references, very poor or no application of APA referencing format. |
Very limited assessment of tasks, very poor or limited effort with business report format, frequent spelling and grammatical mistakes, insufficient references, very poor application of APA referencing format. |
Poor or limited attempt to address the assessment tasks, poor or limited effort with business report format, frequent spelling and grammatical mistakes, some basic references,poor application of APA referencing format. |
