Crisis Communication Problem—Solving Final Report Instructions
1. Clearly explain the communication problem, 2. Summarize the research that you have done to analyze and understand it, 3. Propose a solution emphasizing the research that supports it. 4. Explain your reasons for choosing this proposed solution, 5. Explain how the proposed solution will be implemented.
Be sure that you are responding to the VW Dieselgate case as described in the introduction to this learning module and offering a review of VW’s response to this crisis based upon research on crisis communication. Write at least 2,500 words but no more than 5,000 words, including, in this order:
1. Title Page 2. Table of Contents 3. Letter of Transmittal 4. Executive Summary 5. Introduction 6. A series of text sections:
I. Clearly explain the communication problem, II. Summarize the research that you have done to analyze and understand it, III. Propose a solution emphasizing its creativity. IV. Explain your reasons for choosing this proposed solution, V. Explain how the proposed solution will be implemented.
7. Conclusion(s) 8. Recommendations – a series of step—by—step actions for the decision maker to
take to implement your proposed solution 9. A Works Cited Page (so titled) with at least eight references in APA format (must
follow APA with no more than two personal interviews). ALL references MUST be used in in—text citations in the body of the report.
Subheadings should be used to organize your report. Be sure to review the grade sheet for this assignment and to include all requirements listed on the grade sheet to qualify to earn full credit for this assignment.