ENGINEERING

1. Rich Snyder was twenty-four years old when he assumed leadership of In-N-Out after his father passed away. In what ways do you think his young age was an asset or a liability for his leadership? Does age really matter in entrepreneurship?

2. In an era of fusion cuisine and extreme fajitas, is In-N-Out’s long-term strategy of offering only four simple food items still on track? How about the firm’s approach to employees? Does it give them an edge over the fast-food competition?

3.   A would-be entrepreneur walks into your bank and asks to receive financing for a business plan modeled after In-N-Out’s approach and extremely simple menu. But all the ingredients would come from local suppliers and growers within a 30-mile radius of town. Is this a winning recipe deserving of financing from your bank? What would you like to see in the business plan before approving the loan?

1.Research two aircraft that are notably different. Compare and contrast cost, performance, design, material selection, and maintenance requirements. Estimate variables (e.g. cost) which aren’t readily available. Where estimates are used, justify your thought process.

For one of the aircraft, discuss three design features and associated tradeoffs (performance and/or structural) engineers likely contemplated. For one of the tradeoffs, outline the pros and cons of the decision.

Within your report, discuss the relationship between aerodynamic performance and structural design and how each influences one another.

For one of the aircraft, estimate the maximum normal bending stress at the wing-fuselage interface using the following simplifying assumptions:

  1. There exists a primary spar carrying the bending load.
  2. The spar can be modeled as an “I-beam.”
  3. Estimate a reasonable spar size (length, depth, height) and material.

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