ROY J. LEWICKI
DAVID M. SAUNDERS
NEGOTIATION Readings, Exercises and Cases
s ix th ed i t ion
LEW ICKI | SAU
ERS | BARRY NEGOTIATION
eadings, E xercises and C
Negotiation is a fundamental skill, not only for successful management, but also for successful living. Negotiation: Readings, Exercises and Cases 6e takes an experiential approach to this skill and explores the major concepts and theories of the psychology of bargaining and negotiation, resulting in a text that refl ects the very best and most recent work on negotiation and the related topics of power, infl uence, and confl ict management.
Examples of new readings, exercises, and cases include: Balancing Act: How to Manage Negotiation Tensions Negotiation Ethics Four Strategies for Making Concessions Become a Master Negotiator Culture and Negotiation Investigative Negotiation Seven Strategies for Negotiating Success Ridgecrest School Dispute Bargaining Strategy in Major League Baseball
The authors have carefully organized Negotiation: Readings, Exercises and Cases 6e to coordinate closely with their newly revised text, Negotiation 6e, as well as with the shorter version of the text, Essentials of Negotiation 5e. All three texts in this series can work together to create a comprehensive learning system.
To learn more, please visit www.mhhe.com/lewickinegotiation
#1055996 11/05/09 C Y
Readings, Exercises and Cases
Roy J. Lewicki The Ohio State University
David M. Saunders Queen’s University
Bruce Barry Vanderbilt University
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NEGOTIATION: READINGS, EXERCISES AND CASES, SIXTH EDITION
Published by McGraw-Hill, a business unit of The McGraw-Hill Companies, Inc., 1221 Avenue of the Americas, New York, NY 10020. Copyright © 2010 by The McGraw-Hill Companies, Inc. All rights reserved. Previous editions © 2007, 2003, and 1999. No part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written consent of The McGraw-Hill Companies, Inc., including, but not limited to, in any network or other electronic storage or transmission, or broadcast for distance learning.
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Library of Congress Cataloging-in-Publication Data
Negotiation: readings, exercises, and cases / [edited by] Roy J. Lewicki, David M. Saunders, Bruce Barry.—6th ed.
p. cm. ISBN-13: 978-0-07-353031-4 (alk. paper) ISBN-10: 0-07-243255-1 1. Negotiation in business. 2. Negotiation. 3. Negotiation—Case studies. I. Lewicki, Roy J.
II. Saunders, David M. III. Barry, Bruce, 1958– HD58.6.N45 2009 658.4�052—dc22 2009039281
The Internet addresses listed in the text were accurate at the time of publication. The inclusion of a Web site does not indicate an endorsement by the authors or McGraw-Hill, and McGraw-Hill does not guarantee the accuracy of the information presented at these sites.
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We dedicate this book to all negotiation, mediation, and dispute resolution professionals who try to make the world a more peaceful and prosperous place.
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About the Authors
is the Abramowitz Professor of Business Ethics, and Professor of Management and Hu- man Resources at the Max. M. Fisher College of Business, The Ohio State University. He has authored or edited 32 books, as well as numerous research articles. Professor Lewicki has served as the President of the International Association of Conflict Man- agement, was the founding editor of the Academy of Management Learning and Educa- tion, and received the Academy of Management’s Distinguished Educator Award for his contributions to the field of teaching in negotiation and dispute resolution.
is dean of Queen’s School of Business. Since joining Queen’s in 2003, he has led the in- ternationalization of the school, launched two unique MBA programs and a suite of pre- experience Masters programs, and strengthened Queen’s international network with the addition of top business school partners in Europe, Asia, and South America.
Outside of Queen’s, David is the co-author of several articles on negotiation, con- flict resolution, employee voice, and organizational justice. He sits on the board of the China Europe International Business School (CEIBS) and the European Foundation for Management Development, an international business school association.
is Professor of Management and Sociology at Vanderbilt University. His research on ne- gotiation, influence, power, and justice has appeared in numerous scholarly journals and volumes. Professor Barry is a past President of the International Association for Conflict Management (2002–2003), and a past chair of the Academy of Management Conflict Management Division.
Roy J. Lewicki
David M. Saunders
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People negotiate every day. During an average day, they may negotiate with
• the boss, regarding an unexpected work assignment;
• subordinates, regarding unexpected overtime;
• a supplier, about a problem with raw materials inventory management;
• a banker, over the terms of a business loan;
• a government official, regarding the compliance with environmental regulations;
• a real estate agent, over the lease on a new warehouse;
• his/her spouse, over who will walk the dog;
• his/her child, over who will walk the dog (still an issue after losing the previous negotiation);
• and the dog, once out, as to whether any “business” gets done.
In short, negotiation is a common, everyday activity that most people use to influence others and to achieve personal objectives. In fact, negotiation is not only common, but also essential to living an effective and satisfying life. We all need things—resources, information, cooperation, and support from others. Others have those needs as well, sometimes compatible with ours, sometimes not. Negotiation is a process by which we attempt to influence others to help us achieve our needs while at the same time taking their needs into account. It is a fundamental skill, not only for successful management but also for successful living.
In 1985, Roy Lewicki and Joseph Litterer published the first edition of this book. As they were preparing that volume, it was clear that the basic processes of negotiation had received only selective attention in both the academic and practitioner literature. Scholars of negotiation had generally restricted examination of these processes to basic theory development and laboratory research in social psychology, to a few books writ- ten for managers, and to an examination of negotiation in complex settings such as diplomacy and labor–management relations. Efforts to draw from the broader study of techniques for influence and persuasion, to integrate this work into a broader under- standing of negotiation, or to apply this work to a broad spectrum of conflict and nego- tiation settings were only beginning to occur.
In the past twenty-five years, this world has changed significantly. There are several new practitioner organizations, such as the Society for Professionals in Dispute Resolution and the Association for Conflict Resolution, and academic professional associations such as the Conflict Management Division of the Academy of Management and the Interna- tional Association for Conflict Management that have devoted themselves exclusively to facilitating research and teaching in the fields of negotiation and conflict management. There are several new journals (Negotiation Journal, Negotiation and Conflict Manage- ment Research, International Journal of Conflict Management, International Negotiation) that focus exclusively on research in these fields. Finally, through the generosity of the Hewlett Foundation, there are a number of university centers that have devoted themselves to enhancing the quality of teaching, research, and service in the negotiation and conflict
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management fields. Many schools now have several courses in negotiation and conflict management—in schools of business, law, public policy, psychology, social work, educa- tion, and natural resources. Development has occurred in the practitioner side as well. Books, seminars, and training courses on negotiation and conflict management abound. And, finally, mediation has become an extremely popular process as an alternative to liti- gation for handling divorce, community disputes, and land-use conflicts. In pragmatic terms, all of this development means that as we assembled this sixth edition, we have had a much richer and more diverse pool of resources from which to sample. The net result for the student and instructor is a highly improved book of readings and exercises that contains many new articles, cases, and exercises, which represent the very best and most recent work on negotiation and the related topics of power, influence, and conflict management.
A brief overview of this book is in order. The Readings portion of the book is or- dered into seven sections: (1) Negotiation Fundamentals, (2) Negotiation Subprocesses, (3) Negotiation Contexts, (4) Individual Differences, (5) Negotiation across Cultures, (6) Resolving Differences, and (7) Summary. The next section of the book presents a col- lection of role-play exercises, cases, and self-assessment questionnaires that can be used to teach about negotiation processes and subprocesses. Complete information about the use or adaptation of these materials for several classroom formats is provided in our ac- companying web-based Instructor’s Manual, which faculty members may obtain access by contacting their local McGraw-Hill/Irwin representative, by calling (800) 634-3963 or by visiting the McGraw-Hill Web site at www.mhhe.com/lewickinegotiation
For those readers familiar with the previous edition of this book, the most visible changes in this edition are to the book’s content and organization, as follows:
• The content of this edition is substantially new. About half of the readings are new to this edition, and there are approximately ten new exercises and cases. Almost all exercises and cases have been revised and updated.
• These 7 sections parallel the 7 sections and 20 chapters of the completely revised textbook, Negotiation, 6th edition, by Lewicki, Barry and Saunders, also pub- lished by McGraw-Hill/Irwin. The text and reader can be used together, or sepa- rately. A shorter version of the text, Essentials of Negotiation, 5th edition, by Lewicki, Saunders and Barry, can also be used in conjunction with these readings book (to be published in 2010). We encourage instructors to contact their local McGraw-Hill/Irwin representative for an examination copy (call 800-634-3963, or visit the Web site at www.mhhe.com/lewickinegotiation).
This book could not have been completed without the assistance of numerous people. We especially thank
• The many authors and publishers who granted us permission to use or adapt their work for this book and whom we have recognized in conjunction with specific exercises, cases, or articles.
• The many negotiation instructors and trainers who inspired several of the exercises in this book and who have given us excellent feedback on the previous editions of this book.
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• The staff of McGraw-Hill/Irwin, especially our current editor, Laura Spell, and our previous editors, John Weimeister, Ryan Blankenship, John Biernat, Kurt Strand and Karen Johnson; Jane Beck, Allison Cleland and Trina Hauger, editorial assistants who can solve almost any problem; Project Manager Robin Reed; and Lori Bradshaw, tireless developmental editor who turns our confusing instructions and tedious prose into eminently readable and usable volumes!
• Our families, who continue to provide us with the time, inspiration, opportunities for continued learning about effective negotiation, and the personal support required to finish this project.
Roy J. Lewicki David M. Saunders Bruce Barry
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viii Section Three The Nature of Negotiation
Section 1 Negotiation Fundamentals
1.1 Three Approaches to Resolving Disputes: Interests, Rights, and Power 1
1.2 Selecting a Strategy 14 1.3 Balancing Act: How to Manage Negotiation
Tensions 30 1.4 The Negotiation Checklist 34 1.5 Effective Negotiating Techniques: From
Selecting Strategies to Side-Stepping Impasses and Assumptions 48
1.6 Closing Your Business Negotiations 65 1.7 Defusing the Exploding Offer: The Farpoint
Gambit 72 1.8 Implementing a Collaborative Strategy 80 1.9 Solve Joint Problems to Create and Claim
Value 97 1.10 Even at Megastores, Hagglers Find No Price Is
Set in Stone 112
Section 2 Negotiation Subprocesses
2.1 Negotiating Rationally: The Power and Impact of the Negotiator’s Frame 115
2.2 Managers and Their Not-So Rational Decisions 125
2.3 When Your Thoughts Work Against You 135 2.4 Untapped Power: Emotions in Negotiation 139 2.5 Staying with No 147 2.6 Risks of E-Mail 152 2.7 Where Does Power Come From? 159 2.8 Harnessing the Science of Persuasion 168 2.9 The Six Channels of Persuasion 177 2.10 Negotiating with Liars 183 2.11 Negotiation Ethics 193 2.12 Three Schools of Bargaining Ethics 198 2.13 A Painful Close 204
Section 3 Negotiation Contexts
3.1 Staying in the Game or Changing It: An Analysis of Moves and Turns in Negotiation 211
3.2 The Soft Sell 225 3.3 Bargaining in the Shadow of the Tribe 228 3.4 The Fine Art of Making Concessions 240 3.5 The High Cost of Low Trust 244 3.6 Consequences of Principal and Agent 248 3.7 The Tension between Principals and Agents 256 3.8 When a Contract Isn’t Enough: How to
Be Sure Your Agent Gets You the Best Deal 267
3.9 This Is Not a Game: Top Sports Agents Share Their Negotiating Secrets 272
3.10 The New Boss 277 3.11 Can’t Beat Them? Then Join a
Coalition 291 3.12 Building and Maintaining Coalitions and
Allegiances throughout Negotiations 294 3.13 The Surprising Benefits of Conflict in
Negotiating Teams 298
Section 4 Individual Differences
4.1 Women Don’t Ask 301 4.2 Become a Master Negotiator 309 4.3 Should You Be a Negotiator? 317
Section 5 Negotiation across Cultures
5.1 Culture and Negotiation 321 5.2 Intercultural Negotiation in International
Business 339 5.3 American Strengths and Weaknesses 358
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Section 6 Resolving Differences
6.1 Doing Things Collaboratively: Realizing the Advantage or Succumbing to Inertia? 363
6.2 Taking Steps toward “Getting to Yes” at Blue Cross and Blue Shield of Florida 377
6.3 Taking the Stress Out of Stressful Conversations 382
6.4 Renegotiating Existing Agreements: How to Deal with “Life Struggling against Form” 391
6.5 Negotiating with Disordered People 409 6.6 When and How to Use Third-Party Help 417 6.7 Investigative Negotiation 435
Section 7 Summary
7.1 Best Practices in Negotiation 443 7.2 Getting Past Yes: Negotiating as if
Implementation Mattered 453 7.3 Seven Strategies for Negotiating Success:
Some Fancy Footwork for the Salary Pas de Deux 466
7.4 Six Habits of Merely Effective Negotiators 472
Exercises 1. The Subjective Value
Inventory (SVI) 483 2. Pemberton’s Dilemma 486 3. The Commons Dilemma 489 4. The Used Car 490 5. Knight Engines/Excalibur Engine
Parts 492 6. GTechnica—AccelMedia 493 7. Toyonda 494 8. Planning for Negotiations 495 9. The Pakistani Prunes 498
10. Universal Computer Company 499 11. Twin Lakes Mining Company 502 12. City of Tamarack 505
13. Island Cruise 508 14. Salary Negotiations 513 15. Job Offer Negotiation: Joe Tech
and Robust Routers 514 16. The Employee Exit Interview 519 17. Live8 520 18. Ridgecrest School Dispute 521 19. Bestbooks/Paige Turner 528 20. Strategic Moves and Turns 529 21. Elmwood Hospital Dispute 531 22. The Power Game 534 23. Coalition Bargaining 535 24. The Connecticut Valley School 538 25. Bakery–Florist–Grocery 541 26. The New House Negotiation 542 27. The Buena Vista Condo 544 28. Eurotechnologies, Inc. 545 29. Third-Party Conflict Resolution 552 30. AuraCall Inc. 557 31. 500 English Sentences 558 32. Sick Leave 559 33. Alpha–Beta 560 34. Galactica SUV 562 35. Bacchus Winery 563 36. Collecting Nos 564 37. A Team in Trouble 566
Cases 1. Capital Mortgage Insurance
Corporation (A) 567 2. Pacific Oil Company (A) 582 3. Negotiating on Thin Ice: The 2004–2005 NHL
Dispute (A) 610 4. Collective Bargaining at Magic
Carpet Airlines: A Union Perspective (A) 629
5. Bargaining Strategy in Major League Baseball 638
6. Midwestern::Contemporary Art 649 7. 500 English Sentences 656 8. Sick Leave 666
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Questionnaires 1. The Personal Bargaining
Inventory 677 2. The SINS II Scale 680 3. Six Channels of Persuasion
Survey 682 4. The Trust Scale 686 5. Communication Competence
Scale 691 6. The Cultural Intelligence Scale 693
Appendix 1. Negotiating on Thin Ice: The 2004–2005 NHL
Dispute (B) 695
Title Index 699 Name Index 701
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