Week 5 – New Forms of Retailing

In Kotler and Keller Framework of Marketing management book, Chapter 13(Managing Retailing, Wholesaling and Logistics)  discusses trends in retailing today such as new retail forms and combinations. Examples include supermarkets with banks and bookstores featuring coffee shops.

In this assignment you are to “speculate” on potential new retail forms or retail combinations yet undeveloped.

In their selection of a “new” form of retailing or combination of retailers, ask the students to defend their choices using the ideas and concepts presented in this chapter.

For this assignment, write a paper proposing a potential “new” retail form or retail combination yet undeveloped. In your paper support your proposal using research (Internet or other forms) and the ideas and concepts presented in this chapter 13.

Ensure that your paper incorporates the following:

• A minimum two page Microsoft word document (not including cover page, table of contents, etc.)

• Double-spaced lines

• 12-point font size text

APA writing style

Do research on the Supply Chain Management System of Amazon and answer the five questions below in a paper. The paper should be 5 pages that include the cover sheet and the reference page.

Is Amazon a Supply Chain? (50pts)
What are Amazon’s transportation Objectives? (50pts)
How does Amazon’s system work? (50pts)
How many warehouses does Amazon have? (25pts)
Does Amazon own its Inventory? (25pts)
Learning Outcomes from Units 1 – 3
Define Supply Chain (CLO1)
Describe the characteristics of an effective supply chain. (CLO1)
Analyze the issues involved in demand management, customer service, order fulfillment, order management and customer service.
Analyze the need for and costs of inventory, to include fixed order quantity, fixed order interval, and economic order quantity.
Apply the economic order quantity (EOQ) model to manage inventory.
Discuss the basic warehousing activities
Due Date
Submit by Sunday, 11:59 p.m., CST.

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