I recommend that you use the same organization that you did in week 1 which is probably on the list below. These top health care organizations will provide you with more information for completing these assignments. Getting access to data is very important for quality papers and creating a good business strategic plan and that is why I am suggesting one of these health care organizations.
Top 7 hospitals in the United States:
1. Johns Hopkins Hospital in Baltimore
2. Massachusetts General Hospital in Boston
3. Mayo Clinic in Rochester, Minnesota
4. Cleveland Clinic in Ohio
5. UCLA Medical Center in Los Angeles
6. Northwestern Memorial Hospital in Chicago
7. UCSF Medical Center in San Francisco
The more specific information you have about your organization, the more useful and better your business plan will be.
Business Plan Part 1: SWOT Analysis and Business Plan Proposal
The purpose of this assignment is to conduct an external assessment to determine an appropriate strategic goal for an organization.
A SWOT analysis is part of strategy formulation that leads to goal setting and then progresses to the development of a business plan. Using the organization selected in Topic 1, complete the “SWOT Analysis Template.” Note that the results of the SWOT analysis should be used to develop the “Strategic Goal(s)” section of template. Strategic goals will be the focus of your proposed business plan. Each section of the SWOT analysis should contain a minimum of four bullet points, each supported with a credible source. The SWOT analysis bullet points should contain clear statements that make sense to those who are unfamiliar with the selected organization.
While APA style is not required for the body of this assignment, solid academic writing is expected, and documentation of sources should be presented using APA formatting guidelines, which can be found in the APA Style Guide, located in the Student Success Center.
This assignment uses a rubric. Review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.
You are required to submit this assignment to LopesWrite. Refer to the LopesWrite Technical Support articles for assistance.
First complete the SWOT analysis and then choice a strategic initiative and why, then submit it to the individual forum for my approval and feedback.
SWOT Analysis Template
Thesis statement (State the name of the selected organization and what will be covered in the SWOT Analysis in one sentence):
PRIOR INSTRUCTOR APPROVAL REQUIRED OR YOUR PAPER MAY BE REJECTED
You are required to get approval for your Business Plan organization and your Action Plan (through the Individual Forum via a post) from Instructor Steve. Submit a short post into the Individual Forum which explains who your organization is and your strategic action plan with who, where, when, what, and why? If you do not get approval, your paper may get rejected.
Strategic Goal(s) (Identify at least one strategic goal that could be pursued in the business plan based on the SWOT Analysis):
Directions: Complete each section of the SWOT Analysis Chart by using bullet points that contain clear statements that make sense to those who are unfamiliar with the selected organization. Include a minimum of four bullet points in each section of the chart. Utilize in-text citations to reference credible sources that sufficiently support the claims presented. Document all sources fully on the “Reference” page at the end of the document.
In this section include information regarding:
· Strengths – characteristics that are attributes of the organization (internal in origin) that would be helpful in achieving the strategic plan.
In this section include information regarding:
· Weaknesses – characteristics that are attributes of the organization (internal in origin) that would be harmful in achieving the strategic plan.
In this section include information regarding:
· Opportunities – characteristics that are attributes of the environment (external in origin) that would be helpful in achieving the strategic plan.
In this section include information regarding:
· Threats – characteristics that are attributes of the environment (external in origin) that would be harmful in achieving the strategic plan.
Part 1: SWOT Analysis – Topic 4 [It is important to determine need after your SWOT analysis and you can analyze your data and findings] ie. You should not pick an Action plan project before your SWOT analysis is completed and to just guess on what you think the community needs.
Part 1: SWOT Analysis: I recommend that each part be 400-500 words in length (title page and reference pages not included in this word count). I recommend that you have strong introductory, purpose statement, and conclusion paragraphs in your paper.
A SWOT analysis is part of strategy formulation that leads to goal setting and then progresses to the development of a business plan.
Rubric pointers for this assignment for top scores:
Identification of four organizational strengths that would be helpful in achieving the strategic plan and are supported by credible sources is exemplary.
I specialize in health care economics so that may be a reason that I stress statistics and facts in studying health care systems. It is important in writing college papers, to justify your comments and conclusions with concrete facts.
Identification of four organizational weaknesses that would be harmful in achieving the strategic plan and are supported by credible sources is exemplary.
Identification of four external opportunities that would be helpful in achieving the strategic plan and are supported by credible sources is exemplary.
Identification of four external threats that would be harmful in achieving the strategic plan and are supported by credible sources is exemplary.
Thesis statement and identification of at least one strategic goal is exemplary.
Writer is clearly in command of standard, written, academic English.
Sources are completely and correctly documented, as appropriate to assignment and style, and format is free of error.
I recommend that you include quantitative data concerning your SWAT analysis. These numbers will help support and justify your analysis.
Be sure to get pertinent stats in both the internal and external environments. Financial performance and condition, resources, economic, service area, state and country, demographics.
References Audited Financial Statements. (2012, December 31). Retrieved from dacbond.com: http://www.dacbond.com/dacContent/doc.jsp?id=0900bbc78011bf74 Medicare.gov. (2017, March 11). Retrieved from Hospital Compare- Find a hospital: https://www.medicare.gov/hospitalcompare/search.html
It is recommended that you use 2 total outside sources for this important quality presentation. Expert input can be achieved through outside sources.
Our class is Strategic Planning and Implementation in Health Care and it is important to use facts and figures in your reasoning and justification of your assertions. It is vital to use measures and numbers in the academic, critical-thinking analysis of health care. I believe statistics and facts are important in studying health care systems. Having facts and empirical evidence to support the assertions in your paper are important. Empirical evidence relies on practical experience rather than theories. Empirical evidence is data and information obtained by creating assumptions over a specific topic, observing the collected data and experimenting to prove or disprove a theory.
While GCU style format is not required for the body of this assignment, solid academic writing is expected, and in-text citations and references should be presented using GCU documentation guidelines, which can be found in the GCU Style Guide, located in the Student Success Center.
Here are some great sources to find demographic information and charts for your this assignment. I recommend these sources below:
US census info., http://factfinder.census.gov/faces/nav/jsf/pages/index.xhtml
Demographic Statistics By Zip Code: https://catalog.data.gov/dataset/demographic-statistics-by-zip-code-acfc9
The marketing dept of local hospitals. Articles from City Newspapers. Chamber of Commerce Economic development for your city (Google Search) State Public Health Dept. City Public Health Dept. Local Hospitals Your cities web site. “State and County Quick Facts” United States Census 2000. US Census Bureau. http://quickfacts.census.gov/qfd/states/48/4803000.html American Hospital Directory, 2006: www.ahd.com Demographic Information of your city: Primary Diagnosis for Hospital Admission, 2006: http://lapublichealth.org/spa2/reports/report00/rep00.pdf Age, income, race, occupation, gender and disease stats are useful for your demographic research. These can help identify marketing opportunities and weaknesses for your health care facilities. If you were a Marketing Director for a health care facility, you would need to use this information for strategic planning.
Medicare.gov. (2015, May 18). Retrieved from Hospital Compare: http://www.medicare.gov/hospitalcompare/profile.html#profTab=0&ID=370091&Distn=11.2&dist=25&loc=74033&lat=35.944592&lng=-96.0097018&AspxAutoDetectCookieSupport=1
References Smart Draw. (2018, August 17). SWOT Analysis – What is SWOT? Definition, Examples and How to Do a SWOT Analysis. Retrieved from SmartDraw: https://www.youtube.com/watch?v=JXXHqM6RzZQ
Above is a good video explaining SWAT analysis that will help you in the SWAT analysis that you will be completing for your course project. A reason why you are taking this class for your health care management degree is that you will learn how to make executive health care project decisions.
Submit a short post into the Individual Forum which explains who your organization is and your strategic action plan with who, where, when, what, and why?
Part 1: Business Plan Part 1: SWOT Analysis and Business Plan Proposal. Week 4.
This is a strategic action plan better positioning the organization for the future in the market place and against its competitors. A strategic action plan would be one used by the CEO and presented to the board of directors of the organization for approval. In part one, you did a SWOT analysis of the organization’s internal and external environment. You also develop a strategic action plan created with the input and conclusions deducted through your SWOT analysis.
An example is in your SWOT analysis, you discovered that there is a need for more services for cardiac care for a suburb of your city where the average age is 60 years old and the average income is 70 K. You decide that it would be a good strategic action plan to build a new, state of the art cardiac unit in this area.
Action plan topic suggestions. Good strategic plan project for your action plan are a new clinic for women’s health, a new heart hospital, a new children’s hospital, a new behavioral health clinic, new robotic surgeries. You want to add a new service or clinic that will be profitable such as a new cosmetic surgery, weight loss, or medical spa. These are usually cash-for-service businesses and bypasses health insurance expenses. With a good location, medical staff, marketing with financial backing from your health care organization, they should be very successful.
Profitable health care services for health care providers: cardiac services, outpatient cancer care, cosmetic surgeries, home health, managed care organizations, retirement apartments, assisted living facilities, urgent care facilities, industrial health screening, dental care, alcohol and drug abuse programs, laboratory services, maximizing tax advantages by having some for profit and some not-for -profit organizations.
These strategic plans will increase customer base and/ or the geographic services area in the future. Strategic plans are created by a good company CEO that will place the company in a better position in relation to the competition in the future. You should also be able to justify your strategic plan with information you learn from your SWOT analysis in your paper.
Poor strategic topics, reducing absenteeism, reducing employee accidents, reducing staff infections. These are improving current operations. These are not good strategic projects: improvements within a current department. They are within the realm of current administration duties and management. They are not new services or strategic projects for the future expansion of the customer base and health care service of the organization in relation to your competitors. A poor strategic plan is one that will improve operations which all of the competition is striving to do and a vague and general project.
I recommend that you read this article below about health care profitable opportunities.
References Gray, B. H. (2020, August 2020). An Introduction to the New Health Care for Profit. Retrieved from NCBI.nlm.nig.gov: https://www.ncbi.nlm.nih.gov/books/NBK216767/
A systematic process of envisioning a desired future, and translating this vision into broadly defined goals or objectives and a sequence of steps to achieve them. In contrast to long-term planning (which begins with the current status and lays down a path to meet estimated future needs), strategic planning begins with the desired-end and works backward to the current status. At every stage of long-range planning the planner asks, “What must be done here to reach the next (higher) stage?” At every stage of strategic-planning the planner asks, “What must be done at the previous (lower) stage to reach here?” Also, in contrast to tactical planning (which focuses at achieving narrowly defined interim objectives with predetermined means), strategic planning looks at the wider picture and is flexible in choice of its means. Good strategic planning should allow you to come up with the right business models to have your business flourish in the long run. Being good at strategic planning will help you to see two steps ahead of your business competition and keep the upper hand. I recommend that you fully utilize the study aides that I post each week to understand what I am looking for in grading the assignments.
References strategic planning. (n.d.). Retrieved from BusinessDictionary.com: http://www.businessdictionary.com/definition/strategic-planning.html
Organizations of any size and in every sector will benefit from a strong strategic plan. How often you should update your strategic plan depends on your specific industry. Organizations who utilize fast changing technology may need a new strategy every year, while other companies might opt for a five year strategic plan.
We’ve compiled examples of publicly available strong strategic plans from Canada, BC, USA, and around the world. The chosen plans are a snapshot of a variety of industries and show how important planning and implementation is for any organization.
Canadian Strategic Plans
The Canadian Soccer Association is a large organization governing both the men’s and women’s Canadian national soccer teams. This strategic plan does a great job of clearly stating the organization’s visions, missions, and goals and the steps they need to take to reach them. One of their biggest long term strategic goals outlined in this plan is to win the bid to host the 2026 FIFA World Cup. Mission Statement:
To provide leadership in the pursuit of excellence in soccer, nationally and internationally, in cooperation with its members and partners.
BC Athletics is a not for profit organization for amateur sports. The BC Athletics strategy spans four years, from 2013-2016 and will most likely be reviewed in the near future. They have a well outlined strategy that not only spans their current strategy period, but also looks at the longer term, until 2020. BC Athletics did a great job of outlining specific goals for their pillars of athlete development, coaching, competition, and organizational capacity. They break these areas down into specific goal statements, areas of emphasis and strategic objectives that clearly identify the steps needed to reach these goals both in the short and long term.
Through leadership and the delivery of dynamic programs and services, BCA drives the growth and development of Athletics in BC.
Just starting the strategic planning process? Make sure you ask your team the right questions.
Medical, Health & Science
The Canadian Mental Health Association is a charitable organization and also one of the oldest health associations in Canada. This strategic plan has, like others, outlined their mission, visions and goals for the planning period, but also has one very important goal with the capacity to propel this organizations vision forward: to increase knowledge and awareness about mental health issues and to decrease the stigma associated with these disorders of the brain. This is a great example strategic plan because their goal fully aligns with their mission, and they have outlined clear steps to reach and unite their mission, vision and goals. Mission Statement:
As the nationwide leader and champion for mental health, CMHA facilitates access to the resources people require to maintain and improve mental health and community integration, build resilience, and support recovery from mental illness. Heart and Stroke Foundation
The Heart and Stroke Foundation is a well known Canadian charity that focuses on education, awareness, prevention and treatment of a variety of related conditions. With heart disease being extremely prevalent in North America, this organization focuses a large part of their strategy on education and prevention through a variety of campaigns. Although 70,000 Canadians die each year from heart disease, we have seen a great improvement as death rates have declined as much as 75% in the last 60 years. This strategic plan outlines two important goals that they plan to reach by 2020:
· By 2020, significantly improve the health of Canadians by decreasing their risk factors for heart disease and stroke by 10 per cent.
· By 2020, reduce Canadians’ rate of death from heart disease and stroke by 25 per cent.
· Prevent disease
· Give children and youth the best start for a long, healthy life
· Empower Canadians to live healthy lives
· Save lives
· Enable faster, better cardiac emergency response and treatment
· Enable faster, better stroke response and treatment
· Promote recovery
· Enhance support for survivors, families and caregivers
Community Living BC is a non profit organization dedicated to helping adults with a wide range developmental disabilities. This plan focuses on three strategic priorities for the planning period that ends this year, in 2016: enhancing participation and citizenship, increasing sustainability, and promoting innovation and resilience. Rather than only helping those with disibilities, Community Living BC aims to enable them to become active members of their communities.
In partnership with our stakeholders, CLBC facilitates and manages a responsive and sustainable network of supports and services that assists adults with developmental disabilities to be full participants in their communities.
Genome BC is a multifaceted non-profit organization that focuses on large scale genomics research projects. Areas include: human health, forestry, fisheries, aquaculture, energy, mining, and agri-food. Their 2015-2020 strategic plan began with an open consultation process to garner input from the community as well as the provincial government. Through these consultations, they were able to identify important themes, concerns, and priorities from communities and government. Although Genome BC’s strategic plan is available online, they have a statement of propriety information requiring it to not be written about publicly, so we have not included specific information about this plan. However, you can access the plan through the above linked page.
Genome BC leads academia, government and industry to develop a world-class genome sciences region that will deliver social and economic benefits to British Columbia, Canada and beyond, through:
· Excellent projects and technology platforms,
· Innovative applications for the life sciences cluster,
· Strategic international collaborations, and
· Proactive leadership in exploring societal impacts of genome sciences.
CBC Radio Canada is a part of the Canadian Broadcasting Corporation and operated a variety of radio stations in Canada operating in English, French, and eight other languages. At one point, CBC radio was laregely funded by government. Due to cuts in funding, they have had to implement an advertisement strategy to combat this loss in funds. In their 2015 five year strategic plan, they outlined their network programming strategy, regional programming strategy, and digital programming strategy. Following this, there are clear steps outlined with how to reach these goals. It’s important to note that radio is one of the industries that sees rapid shifts in regards to fast changing technology, so a good strategy is of the utmost importance to an organization like CBC Radio.
For nearly 75 years, CBC/Radio-Canada has provided high-quality programming across the country. We address Canadians as citizens who want to be informed and challenged, as well as entertained. They want to be exposed to a broad range of subjects, opinions and ideas that reflect the diversity and complexity of Canadian society, and that add depth to its democratic life.
The National Film Board of Canada (NFB) produces films and digital media in English and French. Headquartered in Montreal, it is an agency of the Government of Canada. As with any government organization, strategic planning is crucial for the success of NFB. Their current strategic plan spans from 2013-2018. As a publically funded organization, their strategy is built around their mission, especially as they want Canadians to feel that they produce meaningful content from a Canadian perspective, as it’s funded by Canadian citizens.
The National Film Board’s mission is to provide new perspectives on Canada and the world from Canadian points of view, perspectives that are not provided by anyone else and that serve Canadian and global audiences by an imaginative exploration of who we are and what we may be.
Provincial & Municipal Government
This provincial wide strategic plan focuses on a variety of priority areas, such as economy, job creation and investment, natural resource sectors, and knowledge based sectors. A key main goal of this plan is to create a strong, environmentally sustainable economy.
To focus on the customer by transforming the way we deliver services in employment and assistance, using effective and outcome based practices, and working in collaboration with ministries, other levels of government and service agencies.
As its paramount strategy, Vancouver aims to become the greenest city in the world, while continuing to grow and offer abundant opportunities for residents. This plan covers economy, climate leadership, buildings, transportation, waste management, access to nature, clean water and air, and more.
The City’s mission is to create a great city of communities that cares about our people, our environment and our opportunities to live, work and prosper.
USA Strategic Plans
This three year state strategic plan is designed to help residents maintain good health and prevent disease and illness. Their three pillars of focus are to: protect from communicable disease and other health threats, prevent illness and injury and promote ongoing wellness, and improve access to quality, affordable, integrated health care.
The Department of Health works to protect and improve the health of people in the state of Washington.
This university’s strategic plan, running from 2014 to 2019, has two main emphases: one focuses on student experience, while the other focuses on university research. This plan builds on their previous one and addresses both short and long term goals for the institution.
Washington State University is a public research university committed to its land-grant heritage and tradition of service to society. Our mission is threefold:
· To advance knowledge through creative research, innovation, and creativity across a wide range of academic disciplines.
· To extend knowledge through innovative educational programs in which students and emerging scholars are mentored to realize their highest potential and assume roles of leadership, responsibility, and service to society.
· To apply knowledge through local and global engagement that will improve quality of life and enhance the economy of the state, nation, and world.
The California State University’s strategic plan runs from 2015-2020. The university focused in on their core values to identify their five main focuses and goals. After completing their strategy, they moved forward and created an implementation plan that will serve as a guide until 2020.
CSUSB ensures student learning and success, conducts research, scholarly and creative activities, and is actively engaged in the vitality of our region. We cultivate the professional, ethical, and intellectual development of our students, faculty and staff so they thrive and contribute to a globally connected society.
Global Strategic Plans
This Swedish non-profit organization aims to end world wide famine, malnutrition and poverty. Their strategic plan runs until 2018 and highlights their 10 principles: human dignity, gender equality, empowerment, leverage, interconnectedness, sustainability, social transformation, holistic approach, decentralization, and transformative leadership. This strategy aligns with the UN’s goal of ending world hunger by 2030, and outlines three strategic priorities that they will follow through with during the span of the plan, with clear and measurable implementation steps.
To end hunger and poverty by pioneering sustainable, grassroots, women-centered strategies and advocating for their widespread adoption in countries throughout the world.
This long term municipal plan and strategy runs until 2030, and covers areas such as: city planning, creativity, sustainability, environmentalism, diversity, neighbourhood planning, and more. This 64 page, in depth plan, goes in to great detail on how each item will be implemented and monitored throught the 20 year process.
No mission statement available in English.
The Australian Council for the Arts is a part of the Australian government and is responsible for funding and promoting a variety of arts projects in Australia, including film, dance, theatre, literature, aboriginal stories, performance art, and visual arts both locally and for audiences overseas. Their current strategic plan will expand these categories and grant funding also to those who have an art form that may not necessarily be categorized, especially in regard to aboriginal heritage and culture.
Our culture is unique. It is a culture that is deeply shaped by more than 70,000 years of continued, unbroken Indigenous storytelling. It reflects Australia’s two centuries of settlement from around the world.
We created a course that will allow you to create a strategic plan from scratch. Video modules plus all the tools and templates you need.
References Sedmak, J. (2020, January 21). Example Strategic Plan – Samples From Around the World. Retrieved from SMEstrategy.net: https://www.smestrategy.net/blog/example-strategic-plan-canada-usa-global
How to translate and use your SWOT analysis into strategies.
6 SWOT analysis example strategies
The most important part of a SWOT analysis is how you use the information that comes out of it. Here are six sample scenarios (with potential decisions) to help you start thinking strategically.
Scenario 1: Your lease is nearing the end of its term and you need to renegotiate. Since the neighborhood has gone up in value, you’re worried you’ll be priced out.
Strategy: Start selling online to mitigate some of the risk.
Scenario 2: You rely on a raw material that is in high demand and prices are rapidly rising as it becomes more scarce.
Strategy: Commit to a five-year contract to guarantee your supply and lock in at a lower price.
Scenario 3: You have a surplus of cash flow and money to tap today.
Strategy: Set aside a fixed amount for emergencies and invest the rest in growth.
Scenario 4: You have a negative workplace culture and your employees are underperforming.
Strategy: Hire a culture consultant to help you turn things around.
Scenario 5: Most of your website traffic comes from search engines. If the algorithm changes and your website stops ranking, you could lose a lot of new business. You need to diversify your traffic.
Strategy: Start cultivating other traffic sources, such as social media or paid advertising.
Scenario 6: Your entire business lives on your laptop and if it was stolen, you’d lose everything.
Strategy: Set up a program to automatically back up your files every night.
Working through a SWOT analysis on a regular basis will keep you from losing touch with your business, your team, and your customers. More importantly, it will help you stay successful in a turbulent marketplace.
Once you’ve had time to digest and think hard about the most important items on your list, flesh out your action plan and get to work!
Moseley, G. (2018). Managing Health Care Business Strategy, 2nd ed. Sudbury, MA: Jones and Bartlett
Thank you and let me know if you have any questions. Professor Steve