FORMING A COMPANY: MUNCHIES COOKIES
Name of Presenter
Name of Institution
Date of Presentation
COMPANY MISSION & VISION
To deliver more than just high quality well-baked cookies without preservatives to our customers.
To provide our clients with a wide variety of cookies made with versatile recipes
Most current bakeries sell large quantities of cookies at low prices.
However, the quality of these cookies is low most of the time.
The primary company focus is to increase on the quality of the cookies we deliver to our customers, even if this will mean the quantity will reduce.
Initially, the company relies on the traditional brick & storefront instead of relying on e-commerce platforms.
The cookie store is established at a convenient location where people pass by on their way to and from work.
There is ample parking for those who use their vehicles to travel to the shop and it is close to the bus stop for those who use public means of transport.
The world is changing through the use of the internet.
Companies can no longer survive without maintaining strong online presence.
Therefore, the company is designing and hosting a website where clients can view the cookies that we offer, make orders and also pay through various methods such as PayPal.
E-commerce platforms work better for popular companies hence Munchies Cookies will have to wait to gain credibility and a good public reputation before using online shopping platforms.
The target market are the people who visit the park next a few yards from the cookie store with their children.
The shop is located on a busy path hence the pedestrians will also be attracted by the sweet smell of cookies baking.
The main product at the shop are cookies. However, some cakes and drinks such as milk and juices are also available.
LONG TERM GOALS AND STRATEGIES
Some of the long term goals of the company include:
To commercialize the munchies cookie brand and sell it at supermarkets and malls instead of just at the company store.
To establish a factory to bake and package the cookies on a large-scale basis.
This goals require some strategically made decisions to be achieved.
The baking of cookies without preservatives attract many customers hence enabling the company to commercialize the brand to satisfy the wide market.
The company has a huge variety of cookies including sugar-free for diabetic people.
The company will introduce new types of cookies regularly into the market and also change the packaging to ensure it maintains the changing trends and keep the consumers interested.
The cookies are assorted with vanilla, coconut, ginger, and chocolate being the most popular flavors at the shop.
The cookies are made using French and Mexican recipes without using any chemical preservatives.
The packaging will be airtight to ensure that the flavor and freshness of the cookies lasts for a long period.
The ingredients required for the basic cookie recipe are:
The spices can vary depending on the flavor (ginger, chocolate chips, cinnamon etc)
The basic preparation process for the cookies is:
Pre-heating the oven at a tempertaure of 375 degrees
Mixing sugar, butter, spices and eggs in a bowl. Stir the mixture then add flour, baking soda and salt.
Proceed until the dough is stiff.
Shape the dough into many small pieces of rounded shapes.
Bake for 8-10 minutes. Remove when cookies turn light brown.
The overhead costs of the business include:
The process accounting system is used in the business.
This system allows managers to track the expenses incurred during the production processes.
PROCESS AND COSTS FLOW