ACCOUNTING

23. Which of the following is NOT a basis for organizing using a multidivisional structure?

A. Geography

B. Projects

C. Product

D. Customer

E. Function

24. A _____ structure sets up teams from different departments, thereby creating two or more

intersecting lines of authority.

A. line

B. multidivisional

C. matrix

D. line-and-staff

E. traditional

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25. Work groups:

A. have shared leadership roles.

B. have a specific purpose that is different from the broader organizational mission.

C. create collective work products.

D. have individual accountability.

E. measure performance directly by assessing collective work.

26. Teams:

A. have a strong, clearly focused leader.

B. have individual accountability.

C. share leadership and create collective work products.

D. don’t perform real work.

E. measure effectiveness indirectly.

27. A permanent, formal group that performs a specific task is a:

A. task force.

B. committee.

C. project team.

D. product-development team.

E. self-directed work team.

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28. Which of the following is a temporary group of employees, usually chosen for their expertise,

responsible for bringing out a specific change?

A. Self-directed work team

B. Committee

C. Work group

D. Quality-assurance team

E. Task force

29. Which of the following statements is true about task forces?

A. They are usually permanent.

B. They comprise members from a single functional department.

C. Their membership is usually based on organizational position rather than expertise.

D. They are responsible for routine quality checks.

E. They may occasionally comprise of individuals from outside the organization.

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30. Project teams:

A. are permanent, formal groups.

B. are composed of individuals from one functional area.

C. never last for more than six months.

D. run their operation and have control of a specific work project.

E. only solve specific quality problems.

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Chapter 13

Multiple Choice Questions

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Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.

1. Which of the following scenarios makes a reference to E-business?

A. Alexis purchases a tablet PC through an online retail store.

B. Keisha purchases tickets for a football match from the stadium.

C. Malik buys a laptop from an electronics store located a few blocks away from his home.

D. Laila buys her favorite brand of cereal from a nearby supermarket.

E. Joshua purchases fruits and vegetables from a roadside farmer’s market.

2. Which of the following statements is true of digital communication?

A. It has significantly reduced the connectivity between businesses and customers.

B. It has made it possible for businesses to reach previously inaccessible markets.

C. It has adversely affected businesses’ network with manufacturers.

D. It does not include banner ads.

E. It denies customers control over information they view.

3. In the context of digital communication, _____ is the ability of the marketer to identify customers

before they make a purchase.

A. control

B. interactivity

C. connectivity

D. addressability

E. accessibility

4. ____, in the context of digital communication, refers to the ability of customers to express their

needs and wants directly to the firm in response to its marketing communications.

A. Addressability

B. Accessibility

C. Connectivity

D. Interactivity

E. Control

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5. _____ refers to marketers’ ability to obtain digital information in the context of digital

communication.

A. Control

B. Accessibility

C. Connectivity

D. Addressability

E. Interactivity

6. In the context of digital communication, _____ refers to consumers’ ability to get in touch with

marketers along with other consumers.

A. connectivity

B. control

C. addressability

D. accessibility

E. interactivity

7. In the context of digital communication, _____ refers to the customer’s ability to regulate the

information they view as well as the rate and exposure to that information.

A. addressability

B. accessibility

C. interactivity

D. connectivity

E. control

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