ACCOUNTING

Successful financial management is not only about maximizing the upside potential and delivering better-than-average returns on invested capital (ROIC), it is also about identifying and protecting against downside risk. No business is without risk, and no strategic or financial plan can guarantee complete protection. Still, financial managers must work with others in sales, operations, strategy, etc. to develop an understanding of the risks your organization faces. Or a “healthy paranoia” of what could go wrong.

This assignment invites you to consider how risk applies to Salesforce.com’s business, and to consider methods for mitigating those risks. For this assignment, you are to take on the role of a Risk Management Professional. In conducting your research, you have spent time looking at competitive and economic conditions and are now prepared to deliver your presentation to the Board of Directors. You have been asked to assess the risks presented in the last 10-K report and provide a recommendation to manage those risks. Your proposed solutions must be reasonable. You must present a plan to mitigate downside risk without being so conservative that it unduly impedes the strategic initiatives of the company to drive growth.

Instructions

To prepare for this assignment, read: “May the Force be With You: Wide-Moat Salesforce.com is the Newest Software Empire” analysist report section on “Pulling the Next Growth Lever: PaaS, AI, Internet of Things, and Beyond” (pages 30-33)

The 2016 Salesforce.com Annual Report on Risk Factors (pages 12-30) and the Legal Proceedings (pages 30-31)

You should also review the Enterprise Risk Management Checklist to help answer the following questions.

1. Financial Risks

a. What are the 2 – 3 most important financial risks of Salesforce.com listed in the Annual Report and in the Morningstar Analyst Report?

b. How would you mitigate?

2. External Risks

a. What are the 2 – 3 most important external risks of Salesforce.com listed in the Annual Report and in the Morningstar Analyst Report?

b. How would you mitigate?

3. Strategic Risks

a. What are the 2 – 3 most important strategic risks of Salesforce.com listed in the Annual Report and in the Morningstar Analyst Report?

b. How would you mitigate?

4. Operational Risks

a. What are the 2 – 3 most important operational risks of Salesforce.com listed in the Annual Report and in the Morningstar Analyst Report?

b. How would you mitigate?

Submission Requirements

Because this is a Board meeting, your presentation will be delivered in PowerPoint (PPT).

· Your presentation must have a Title Page slide.

· Each slide after the title page must have a heading, and use fonts between 12-14 pts.

· For each of the risk categories, you may use no more than 2 slides.

· Following the title page, the next slide must be an Executive Summary. The summary should present a high-level (bulleted) synopsis of the slides that follow including the potential impact on Salesforce.com from the risks being addressed and the goals for the proposed mitigations.

· *The first slide for each risk category must provide a synopsis of risks. In this slide, you will present a high-level overview (using bullets or tables, or graphs, or other illustration, not dense text) of the risk factors and their potential impact.

· *The second slide for each risk category must present your recommendation for mitigation (using bullets or a table). Focus on: what you are recommending and why you are recommending it.

· The final slide of your presentation must be a References Page to support your findings and recommendations.

· As with Assignment 1, you are being asked to present a series of recommendations, not just regurgitate information that the Board already knows. Your presentation should provide the Board with new insights on risk mitigation approaches.

Note: Additional material and talking points may be included in the “notes” section of your PowerPoint. If you include additional materials, keep these brief and to the point.

NOTE: YOU DO NOT NEED TO DO THE POWER POINT, SIMPLE COMPILE THE INFORMATION IN A WORD DOC ACCORDING TO THE ASSIGNMENT INSTRUCTIONS. I WILL TRANSFER TO POWER POINT PRESENTION

Title Page

Executive Summary

Financial Risk

2 slides (see bullet points 5 and 6, they are notated with an *)

External Risk

2 slides (see bullet points 5 and 6, they are notated with an *)

Strategic Risk

2 slides (see bullet points 5 and 6, they are notated with an *)

Operational Risk

2 slides (see bullet points 5 and 6, they are notated with an *)

Reference Page

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